We sat down with Noah Wunsch, the founder of Ruby. Ruby is a 100% certified organic hibiscus water available in both flat and sparkling varieties. Prior to founding Ruby, Noah worked in Art for Sotheby's Auction House. He currently lives in New York City.
What was your path to founding Ruby?
Prior to Ruby, I worked at Sotheby’s Auction House, where I ran global eCommerce. It was while I was at Sotheby’s that I became more cognizant of what I was putting into my body, particularly what I was drinking—mainly all of the "better-for-you" beverages on the market like kombucha and coconut water. While they have functional benefits, they are slammed with sugar.
I wanted to find a beverage that had a big, full flavor but without all of the sugar, which is exactly how I found hibiscus. I started making it at home and quickly became addicted to it. Hibiscus is naturally full of antioxidants, and after reducing sugar and incorporating hibiscus water into my routine, I noticed major benefits—I lost weight, my skin improved, and I was sleeping better. From there, I dove headfirst into the beverage industry.
Do you have any health and wellness routines?
I wish I had a better answer to this, but not really. I walk everywhere. I'm a born-and-raised New Yorker, and I love walking as far and as long as I can—sometimes with a podcast, sometimes with music, often with my dog, Indie.
Otherwise, I need my sleep. That’s probably the most important thing for me. I also try to maintain a healthy diet. My go-to snack is raw pistachio kernels, and my go-to dessert is frozen blueberries… because apparently, I’m 90 years old.
Do you have a skincare routine? If so, what is it? When did you become attuned to skincare?
I moisturize once a day, that’s it. I know I should do more, but yeah, that’s it. I also rarely go in the sun, so that counts… right? …right?
Which Jackfir product is your favorite and why?
Your moisturizer!!! Because it actually makes my skin feel healthy. So many of the products I’ve tried in the past leave a dried-out feeling, but yours actually feels hydrating.
