There’s a growing shift in men’s skincare, and it’s long overdue. More people are realizing their grooming products are filled with unregulated chemicals that can negatively impact long-term health. From synthetic fragrances to harsh preservatives, many skincare routines are built around ingredients that do more harm than good.
If you’ve ever scanned your moisturizer’s label and wondered what you were putting on your face, you're not alone. That’s where the Environmental Working Group (EWG) comes in. Their Skin Deep® Database helps consumers identify which products are safe, clean, and made without harmful toxins. If a product is EWG Verified, it means it meets strict standards for health and environmental safety.
Let’s break down what to look for in clean skincare for men, which brands are setting the standard, and which ones you may want to leave behind.
What Does “EWG Verified” Really Mean?
EWG Verified is one of the most trusted certifications in the clean beauty space. Products that carry this badge are:
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Free from known toxic ingredients like parabens, phthalates, and synthetic dyes
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Transparent about sourcing and manufacturing
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Evaluated for ingredient safety, contamination risk, and environmental impact
For men seeking a simple way to upgrade their skincare routine, this certification offers an easy shortcut: no label decoding necessary.
The Best EWG Verified Skincare for Men
Jackfir: Clean Skincare that Works
Jackfir is one of the few brands built specifically for men that is also entirely EWG Verified. Every product, from the Daily Facial Moisturizer to the Classic Shave Cream, is made with more than 70% organic ingredients, certified vegan, and cruelty-free.
These formulas rely on plant-based actives, organic aloe, and essential oils for light, natural scent. There are no synthetic fragrances or hidden preservatives. GQ has even named Jackfir’s moisturizer and shave cream among the best for sensitive skin.
Jackfir’s approach is simple: make skincare clean, effective, and easy to use. Whether you’re new to clean skincare or already committed to a toxin-free routine, this brand is a solid foundation.
If you're looking to get started, the Clean Face Bundle offers a streamlined solution with a cleanser, moisturizer, and shave cream designed to work together.
Everyone: Everyday Essentials for All Genders
Everyone is a versatile brand that offers EWG Verified products like hand soaps, lotions, and body washes. While not tailored specifically to men, the products are clean, well-formulated, and affordable. They’re also scented with essential oils instead of synthetic perfumes, making them a safer everyday option for the whole family.
Brands to Watch Out For
Not every “natural” brand is as clean as it seems. Some trusted names still rely on ingredients flagged by health and environmental experts.
Kiehl’s: Not As Clean As It Looks
Kiehl’s has a reputation for heritage and quality, but many of its men’s products contain synthetic dyes and undisclosed fragrance blends. These ingredients are linked to potential issues like hormone disruption, allergic reactions, and even carcinogenic effects.
If a product includes artificial color or just lists “fragrance” without transparency, it’s best to reconsider.
Dove: Misleading Clean Claims
Dove often positions itself as gentle and nourishing, but many of its personal care products include synthetic fragrances and dyes. Under current regulations, companies can list “Fragrance/Parfum” on the label without disclosing the full list of ingredients, which means hidden toxins could be part of the formula.
For anyone prioritizing ingredient transparency, this lack of disclosure is a red flag.
Why Ingredient Transparency Matters
What you put on your skin matters just as much as what you put in your body. The skin is your largest organ, and it absorbs a significant portion of the ingredients it comes into contact with. Repeated exposure to harmful chemicals can contribute to issues ranging from irritation and dryness to hormonal disruption.
EWG Verified skincare offers peace of mind. You know you’re using products vetted by third-party experts, formulated without compromise.
The Bottom Line
If you're ready to make the switch to clean skincare, start with brands that take your health seriously. Jackfir is a standout choice for men who want effective skincare without harmful ingredients. Every product is EWG Verified, easy to use, and designed with your long-term skin health in mind.
Explore the full Jackfir collection and build your clean routine today.
